Finding the essence of Mezcla

We started by defining the brand strategy. Through a series of exercises we defined the essence of Mezcla, its differentiators, mission, vision, core values, etc.

Process

There were too many options at first. Users would create for a few minutes and get overwhelmed.We solved this by having them start with a randomly generated combination.
Four different customization areas created undesirable results if the user was not color-savvy. They would use the app as a game more than a visualizer that would lead to an actual sale.We solved this by locking the areas together by default, so users would only choose 2-color combinations.

Users were choosing a minimal amount of the available materials and finishes. They would go to common combinations and get stuck there.
We solved this by generating a random combination as a starting point. The color selector only had ten colors to choose from. We also trained brand ambassadors on color theory to give valuable suggestions to customers.
Users gravitated towards exotic cars they didn't own. They were driven more by curiosity and playfulness rather than a desire to customize their own cars.
We limited the options to one brand at a time. Specifically, the brand that was featured at the event or showroom. This allowed us only to render a limited amount of images.