Zappos' gift shop and art program partnered with the community to celebrate the Chinese New Year. There were special guests, art installations and conferences, food, and entertainment.
The challenge was to create something respectful of Chinese culture and tradition that was visually appealing to a rather general audience at the same time. The main customers of the gift shop were tourists from all over the country and some international ones
I used traditional patterns and handmade illustrations to pair with stereotypical fonts and create art that could be applied to various platforms, from posters to a t-shirt, screens, digital bulletins, and billboards.