Tennis Showdown Event


  • Identity
  • OOH
  • Collateral


  • Creative Direction
  • Branding
  • Art Direction
  • Experiential

A first-of-a-kind world-class athletic event on one of the most competitive nights of the year for entertainment.


TSD brought highly-ranked professional tennis players and organized an exhibition match on Mexican Independence Day. There was a multitude of shows and special events on that day, so the competition was very high.

Raw Tennis Power

Tennis is traditionally a very conservative sport, with very clean graphics and focusing on the "purity" of the sport and the quality of the players. We knew the players were the best in the world, so rather than focusing on traditional aspects of it, we decided to portray them as fierce athletes, and visually show the power and adrenaline that flows in those game. The main visual was red and blue to show a clash of opposing forces, like fire and ice, heaven and hell, etc.

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